What did I do?
Develop a creative and content strategy that defines the complete marketing direction for a new data company: rebranding, repositioning and a clear new proposition
1. Analyse the CEO's strategic thinking and CMO's briefing
2. Interview key influencers and C-level decision makers within the company
3. Formulate a creative communications concept that expresses the strategy - One Second Before
4. Create a unique key unifying message that shows the data companies proposition
5. Develop an overall sales presentation guideline, new brand guide, unique photography content and video presentation, brandbook and launch program