What did I do?
Develop a creative, marketing and content strategy for the launch of the technology start up including brand naming and visual identity.
1. Analyse the CEO's strategic thinking and CMO's briefing
2. Interview key influencers and C-level decision makers within the company
3. Formulate a creative communications concept that expresses the strategy - Cellx is the new solution for cardboard.
4. Create a unique key message 'Are you in board' that all emcompasses the value proposition of the new Cellx company.
5. Develop an overall sales presentation guideline, new brand guide, unique photography content and video presentation, brandbook and launch program