Goosecraft
Since Forever
Brief
After a 3 year hiatus, I was invited by Goosecraft to refresh the logo and identity. The brief was to simplify, following how many fashion brands are developing clear and simple brand identity.
See Goosecraft First 10 Years
Approach
The Creative Strategy focused on developing a brand identity that was implementable in todays fashion and multi-channel experience. The need was for a powerful, yet instantly recognisable logo element applicable in the clothing as well as distinguishable on all social channels.
New narrative
The new brand identity also set a new narrative based on extending the previous one ‘Leather.Forever’ to Since Forever as the leather jacket collection seasonal designs are based on interpretations of classic jacket designs such as the bomber, moto and perfecto.