Elsewhere
Something Elsewhere
Brief
The brief was the charter a new course for Elsewhere - a fashion brand based in The Netherlands. Combining brand strategy and brand identity, the new strategic narrative established a new positioning and brand story for the brand to build on.
Approach
The approach was to first interview the key stakeholders of the brand. Also to look carefully at the target group, and their aspirations and needs.
Finally, to match the brand strategy to the collection vision through the Strategic narrative.
Outcome
The 360° brand experience delivered messaging and visual assets setting Elsewhere on a new creative direction. The new narrative inspired the collection as well as the collection inspiring the marketing and online presence.