Brighteye
How to give business momentum
Location: Belgium
Momentum movie
The Momentum brand video serves to inform customers on the methodology and process of MOM Manufacturing Operations Management. Using the metaphor of waves, the movie highlights the brand narrative and its core proposition.
Brief
Manufacturing is about delivering 24/7 the right quality product from the factory to distribution. Every process point can now be managed by data enabling companies to increase their production delivery times.
Approach
The Creative Strategy proposed an easy to understand brand narrative ‘Momentum’ that works at every level of every manufacturing process. This combined with a new identity and a focus on ‘The Bright Way’ - their methodology as a USP.
Outcome
Brighteye renamed their core software proposition Momentum creating a new platform for product development.
The new brand narrative enabled Brighteye to reaffirm its value to existing clients and bring an internal new momentum to the whole company.
BRIGHTEYE