As a hommage to the famous Hello Boys campaign from Wonderbra, this campaign brought attention to the collection extension that included t-shirts, socks and other accessories. Included in this one is also the concept presentation, just to show the thinking.
Goosecraft Autumn Winter 2017
Road trip. Cape Town
The Autumn/Winter 2017 Image campaign was shot in Cape Town in November. Working with a great team and collaborating with the Woodstock Moto Company owned by the model Devon Paisley captured both scenes in the garage as well as on the road.
In a digital world, books do still have desirability. Creating a cookbook full of recipes using well known Belgian chefs was a strategic move for Syros to show that their products are more than just to be enjoyed as a snack.