The Aprimo Advantage
The future of content is here
As content gains more importance for brands and marketing technology delivers more ways and channels to distribute content, these same brand need systems and processes in place to manage compliance and brand integrity. This project helped to integrate both brand and software propositions for the worlds biggest Martech company after it's acquisition of ADAM software another CMK1 client.
Color the world
Color the world.
Feraggio has a clear proposition: Providing one shoe in twenty two colours. Building on it's affordable luxury and 'Heel The World' global message, Feraggio needed an impactful image campaign that established it among the most luxurious brands in the footwear business.
Food just tastes better when shared. The latest combined campaign for Guacalicious and Salsalicious takes to the park, the place of the picnic and festival where the best fun is to be had.
Creating a lifestyle beyond the brand
Cavallaro was at a turning point, growth and brand awareness was essential. So we created a total lifestyle proposition based on the Italian roots of the brand. Location photography, style tips, places to go a complete package so that customers not only dress the italian way but also live it by wearing it.
10 years book
Blood, sweat and years
Book design: The 10 year anniversary book from Goosecraft covered the growth of the brand. Full of pictures from the season photography as well as anecdotes and stories about production and the next ten years. Full creative direction, copy, book design by CMK1.
Does every idea have to become a reality?
An inspiring collaboration with Droog design to create workshops and seminar promoting the discussion that not every idea needs a fulfilling and logical outcome. The research and process of creative discovery is as important as a result. The image was a collaboration with Richard Hart an artist from Durban, South Africa.
A New Sophi.stication
Sophi is a new knitwear collection being build on new principles of fashion. Beyond providing a new range of knitwearable pullovers, the driving manifesto behind the brand is one of conscious creativity, sustainability and easy elegance.
Simple is the hardest thing to do
The new creative strategy and brand identity for this Lyon based software company looked at how its CMS solution could add simplicity to the process of using and archiving complex legal documentation within a safe and secure environment. Keeping the identity and UI simple improved efficiency and speed to data and documentation.
Celebrating the new work.
Work is changing and this campaign celebrates how technology and creativity are defining and creating new ways of working. A collaboration between Droog Design and De Brakke Grond.
Hotel Droog @ Merci
Sleepover in a department store?
For a period of two weeks Droog took over the infamous Merci store in Paris. I was asked to create a campaign to draw people to the store, so i thought up a social media campaign offering people the chance to stay the night called "Voulez-vous coucher avec Droog."
Cars on the web
Creating a car brand journey
Cars on the web is one of Europes largest online car auction sites. They have a mission to become Europe's largest. Setting them out on their journey required catalysing both marketing and business objectives into branded content.
Goosecraft Autumn Winter 2017
Road trip. Cape Town
The Autumn/Winter 2017 Image campaign was shot in Cape Town in November. Working with a great team and collaborating with the Woodstock Moto Company owned by the model Devon Paisley captured both scenes in the garage as well as on the road.
The creative Strategy for Droog was to rethink and establish a workig process for upcycling products while creating a brandmark called Up. This was presented in Helsinki at the design conference to designers, manufacturers and upcyclers.
Creative Strategy Direction
Content is everywhere.
Content is changing business. The gamechanger strategy for Adam Software is the creation of the Smart Content Hub - an all encompassing platform for brands to deliver the right content, at the right moment to the right people.