What did I do?
Develop a creative, marketing and content strategy that redefined the 360 direction for Brighteye as a Manufacturing Operations Management (MOM) software company
1. Analyse the CEO's strategic thinking and CMO's briefing
2. Interview key influencers and C-level decision makers within the company
3. Formulate a creative communications concept that expresses the strategy - Gain business momentum'
4. Create a unique key message 'Momentum' that all emcompasses the value proposition of Brighteye
5. Develop an overall sales presentation guideline, new brand guide, unique photography content and video presentation, brandbook and launch program