As a hommage to the famous Hello Boys campaign from Wonderbra, this campaign brought attention to the collection extension that included t-shirts, socks and other accessories. Included in this one is also the concept presentation, just to show the thinking.
Why guys love hanging around in underwear
Who doesn't like to relax in their underwear? After years of posed shiny models from Calvin Klein to Christiano Ronaldo, its was time to come up with an campaign that brought the reality back into all that posed seriousness. Enter Cavello Underwear, a small but fast growing dutch brand.